They Create WorldsTHEY CREATE WORLDS

Project Codex

Explore the human experience through video game history. How we play and how we spend our free time tells us a lot about who we are, how we live, and what we value. Understanding how this history unfolded helps us to better understand ourselves and the world that shaped the games we love.

They Create Worlds is a history podcast about video games as a cultural force. We dig into where games came from, who made them, why they were made the way they were, and how business decisions, technology shifts, and marketing all shaped what ended up on the screen. The focus is on culture, people, and business together, not just one piece in isolation.

The show grew out of long conversations between Alex and Jeffrey about what Alex was researching, the strange corners of the industry, and the patterns that only show up when you look across companies, platforms, and decades. We’ve kept that conversational feel, but built it on careful research, clear structure, and editing that makes the episodes easy to listen to even when the topics go deep.

For something that has already happened, history sure does change a lot. New documents surface, memories collide, and comfortable stories about heroes, villains, and “one big cause” fall apart under scrutiny. We try to live in that nuance: correcting bad assumptions where we can, showing how creative and business forces push and pull on each other, and finding the human stories that sit underneath the games so many people around the world enjoy.

We build each episode from interviews, court records, trade publications, company documents, and other sources, then shape that research into conversations that are structured, easy to follow, and open to the occasional tangent or aside.

Lens on History

We try to look at video game history as a whole system, not just a list of classic titles or a parade of famous creators. That means paying attention to the games themselves, but also to the companies, executives, marketers, technologies, and wider social and economic forces that shaped what could exist in the first place.

For each topic, Alex works through what the record can actually tell us: interviews, court records, trade publications, company documents, earlier histories, and other reliable sources. From there, we piece together a picture of how events unfolded, then turn that work into conversations that bring out both the structure of the story and the smaller human details.

We’re especially interested in the places where the usual story does not quite fit the evidence. Sometimes a neat explanation turns messy once more sources come to light. Sometimes a villain or hero turns out to be caught in a web of business needs, creative ambitions, technology limits, and cultural expectations. Our goal is to sit with that complexity, show how the different parts of the industry push and pull on each other, and add entries to the codex that feel more honest than the simple myths they replace.

“For something that has already happened, history sure does change a lot.” ~ Alex Smith

Mission Parameters

  • Follow the evidence.
  • Question tidy myths.
  • Keep people, business, and technology in frame.
  • Revise when new sources surface.
  • Trace consequences across time.

Podcast HUD

Since September 2015. New episodes on the 1st and 15th of every month.

257 episodes released, 150+ interviews, and episodes averaging about 90 minutes.

Also includes a blog archive and additional writing.


Podcast Map

The podcast is where you can freely roam through video game history. For over ten years we have released new episodes twice a month without letting up, building an archive that keeps expanding.

Across that catalog you will find deep dives on games and series like Diablo, Final Fantasy, Baldur’s Gate, Tetris, and Plants vs. Zombies, company stories from Atari, Nintendo, SEGA, PopCap, and US Gold, hardware and platform histories like the SEGA Saturn, Neo Geo, and early home computers, biographies of figures such as Ray Kassar and Ed Logg, and broader looks at crashes, markets, genres, and eras.

Most episodes are complete stories you can listen to on their own. When a subject needs more room, it appears as a clearly labeled multi part series, usually two episodes, with a few three or four episode runs each year for especially big topics. That way you can choose what fits you best, a single episode on a game or company, a short arc on a larger story, or a curated path from the new listener page that strings related episodes together.

Hardcover Mode

They Create Worlds is not only an audio project. It also exists in book form, carrying the same broader approach to video game history into a more formal long form work.

The books are part of the larger effort to document how the industry was built through the people, companies, decisions, and forces that shaped it over time. They sit alongside the podcast as another way to preserve that history, give it structure, and make it easier to study and return to.

The books draw from the same research base as the show, then expand it with fuller citations and a long form structure.

Party Members

Alexander Smith

Alex researches the topics, conducts interviews, and builds the narrative structure behind each episode. He is especially interested in how companies worked, how decisions were made, and how business, technology, and culture pushed the industry in different directions over time.

  • Researching video game history since 2006
  • 150+ interviews across the industry, including executives and business figures
  • Primary source driven work, cross‑checked across documents and multiple accounts

Jeffrey Daum

Jeffrey is Alex’s co‑host and the audio producer for They Create Worlds. He helps shape each episode into a clear, approachable conversation by asking the questions listeners are likely thinking about and keeping the pacing and structure on track.

  • Audio production, editing, and release workflow
  • Website, updates, and coding for the project’s online home
  • Promotion and listener‑facing communication, including social channels and outreach